Made for Person. Made for Planet.
A hundred years ago, you would go to your local tailor or cobbler to have clothes and shoes made for you. This took a long time, and was very expensive. It was also personalized and didn’t take a toll on the environment. Eventually, the rise of mass-manufacturing made everything much faster and cheaper.
Unfortunately, we had to compromise.
In order to increase efficiency and drive down costs, mass-produced products today are made for the average person. The problem is that real people only have a 50% chance of being “average” — the same as a random guess.
“Made for everyone” is really “made for no one” and a lot of products end up in landfills without ever being worn. This, together with the high cost of returns, shipping, and wasteful manufacturing practices has created an extremely unsustainable industry.
But there's hope.